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“Passport to Holidays” is a new concept being introduced to developers and property owners within the Holiday Park Home industry.
- “Passport to Holiday”, which is owned and operated by Dial An Exchange, has a global database of private holiday home owners in the region of 250,000. 40,000 of these owners are located here in Europe, with 26,000 of this number residing here in the UK.
- What’s in it for the Park Developers?
“Passport to Holidays” provides you with an excellent marketing and sales tool. This can help you to attract new prospects and convert them into owners. The concept is equally powerful for upgrading existing owners.
We also market your Holiday park through the DAE existing holiday magazine with a 40,000 plus readership, also highly ranked website links and advertising.
Sales stratagies
Research proves that most Park Home owners do not use their property all of the available season. Therefore, we have concepts that allows you to sell the time when the customer feels they will truly use the property.
For example it is no longer necessary to sell full ownership. You can now market and sell ½ ownership, ¼ ownership ownership. This is referred to as “fractional ownership” – i.e. the consumer owners a fraction of the property.
Adding “Passport to Holidays” to the purchased fractional package means that your customer can access holidays whenever they choose, all year round, but without the massive financial commitment that comes with full ownership. The other upside of fractional ownership is that your revenues from yearly site fees can increase by as much as 35%.
Utilising this concept gives your salespeople more opportunities to write business. Providing that your lead generation and marketing practices are effective (which we can help with) you will have a diverse suite of products to match the budget of most prospects.
Call for more info 01795 510102 |
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